Case Study: How a Concrete Company Gained a 92% Increase in Conversions with Google Ads

In the competitive world of construction, reaching the right audience at the right time is crucial. Google Ads, a powerful online advertising platform, can be a game-changer for businesses looking to enhance their marketing results, reach a broader audience, and increase their return on investment (ROI). This blog post will guide you through the process of leveraging Google Ads for the concrete industry, focusing on a real-world case study of a company that offers residential and commercial concrete services in Alberta, Canada (name withheld for confidentiality reasons).

The Challenge

The company faced a marketing challenge. Although they were receiving leads from their Google Ads campaigns, managed by another agency, they were not satisfied with the results. They felt they should be getting many more leads and were overpaying for the ones they did receive.

The Approach

After taking over the management of the company's Google Ads campaigns, the new marketing team identified multiple areas where spend was being wasted and where business opportunities were being missed. They changed the geographic targeting, created new ad copy using the most advanced Google Ad types, added ad extensions, and used optimized conversion tracking with smart bidding strategies.

The Results

The results were impressive. In the first full month of managing the company's Google Ads campaigns, the marketing team was able to cut wasted ad spend and find additional relevant traffic. This led to:

A 202% increase in conversion rate YoY

122% more leads

A 55% decrease in the cost per lead

Conclusion: Embracing Google Ads for Commodities Success

This case study demonstrates the transformative potential of Google Ads for businesses in the construction industry. By leveraging Google's tools and following best practices, the concrete cutting and finishing company significantly increased conversions, reduced costs, and gained a competitive edge in the market.

The strategies implemented by the marketing team led to significant improvements in click-through rates, conversions, and market share. It's a compelling example of how a well-executed Google Ads campaign can drive success, even in a challenging market environment.

For businesses looking to expand their reach and improve their marketing ROI, this case study offers a blueprint for success. It shows that with the right approach, even companies in highly competitive industries can achieve remarkable results through Google Ads.

Are you looking to achieve similar results for your business? At Algorient, we specialize in creating and managing Google Ads campaigns tailored to your unique needs and goals. Contact us today to learn how we can help you drive traffic, increase conversions, and boost your ROI.

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